Safety.
Conservation.
Education.

The river life plate supports key programs.

Project River Life is dedicated to helping the Duck River—and, ultimately, all Tennessee rivers—flourish through conservation, preservation and educational initiatives focusing on topics such as biodiversity, conservation, history and safety. Other project goals include rescue training, emergency management, water and river access, and improved safety.

Supported by
Bedford County Fire Department logo. Click to visit their website Bedford County Sheriff logo. Click to visit their website Shelby-Bedford Partnership logo. Click to visit their website

Bedford County Fire Department logo Bedford County Sheriff logo Shelby-Bedford Partnership logo

Show and Share your love of Tennessee Rivers.

Your River Life plate will help fund initiatives vital to keeping Tennessee rivers flowing and flourishing through conservation, preservation and educational efforts, as well as other initiatives aimed at rescue, safety and access.

#RIVERLIFETN

PRE-order your plate now

Get rolling with your support of Tennessee rivers! Fill out the form below, then use the link to submit your $35 payment for the plate.

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Frequently Asked Questions

Once 1,000 pre-orders for the River Life plate have been submitted, the production process will begin; until that point the state of TN cannot provide a definitive timeline. Pre-orders must reach 1,000 by June 2023.  However, the sooner the 1,000 reservations are made, the sooner the State of TN will start producing the River Life  plate. So be sure to reserve now and encourage others to do the same!

Once you have been notified the River Life plate is under production, you can go online and request your plate be customized; for an additional $70.  The initial $35 plate cost will not count towards customization. See https://personalizedplates.revenue.tn.gov

While the initial project focus is the Duck River, the long-term goal of PROJECT RIVER LIFE is to support and aid additional river systems and waterways throughout Tennessee, as the program grows annually through the sale of the River Life  plates.

River Life license administration fee will be received by the Shelbyville-Bedford Foundation, which will dispense the funds initially to Bedford County public safety agencies. Once project River Life is established, a grant/scholarship program will allow non-profit organizations and other groups to submit requests for projects specific to their local rivers. These requests will be evaluated by the River Life Committee in an evaluation of statewide and local needs.

When will I receive my RIVER LIFE plate?

Once 1,000 pre-orders for the River Life plate have been submitted, the production process will begin; until that point the state of TN cannot provide a definitive timeline. Pre-orders must reach 1,000 by June 2023.  However, the sooner the 1,000 reservations are made, the sooner the State of TN will start producing the River Life  plate. So be sure to reserve now and encourage others to do the same!


Can my RIVER LIFE plate be customized, and does it cost more?

Once you have been notified the River Life plate is under production, you can go online and request your plate be customized; for an additional $70.  The initial $35 plate cost will not count towards customization. See https://personalizedplates.revenue.tn.gov


Which counties and/or rivers will benefit from the River Life Initiative?

While the initial project focus is the Duck River, the long-term goal of PROJECT RIVER LIFE is to support and aid additional river systems and waterways throughout Tennessee, as the program grows annually through the sale of the River Life  plates.

River Life license administration fee will be received by the Shelbyville-Bedford Foundation, which will dispense the funds initially to Bedford County public safety agencies. Once project River Life is established, a grant/scholarship program will allow non-profit organizations and other groups to submit requests for projects specific to their local rivers. These requests will be evaluated by the River Life Committee in an evaluation of statewide and local needs.


River life ARt: Young artists dive in

License Plate design
 

Alejandro Contreras CabreraThe artwork for the River Life plate was created and selected through a contest conducted by the River Life Committee in collaboration with Shelbyville Central High School art teachers Megan Straub and Angie Jackson. In a semester-long program, students engaged in wide-ranging river research before creating unique works telling the story of River Life.  Out of the top three artworks recognized and rewarded, the vibrant art of Alejandro Contreras Cabrera was selected for the plate, as it best captures the natural beauty and biodiversity of the Tennessee river system.

For his winning plate design, Alejandro selected a mallard, a bass and the bow of a kayak—the mallard and the bass because they are the Duck River’s most common species, and the bow of the kayak to give the human perspective of a River that is beloved for its rich recreational opportunities.

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